Lessons From the Field

The Price of Freedom...

When I worked a job, I longed to be free.

I felt I could do everything better, faster and directly benefit from the spoils of my labour. 

Seemed easy enough right?

Whilst much of that feeling turned out to be true, the reality of going renegade *cough* independent was also a slap in the face.

You see....

When You Work For a Company, You Don't Just Work For it, it Works For You.

HR, Admin, Accounting, payroll, office management and critically marketing are all functions of which you are a beneficiary.

As such, when you quit your job and go independent, you realize that the freedom you longed for has a price.

The buck stops with you, for better or worse.

And whilst you can ride high off referrals and your network for a while, you will inevitably realize that you are alone in uncharted territory.

Not Everyone Survives This Transitionary Period.

Having navigated it successfully and helped others do the same, we can tell you there are a few things that are going to help you...

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Mindset VS. Tactics

Have you ever wondered why some consultants appear to succeed effortlessly, speaking on stages worldwide, contributing to prestigious publications, and cranking out seven figures a year at super high margins....

While other consultants are plagued by anxiety, waiting for a new client to come along to alleviate their financial insecurity?

Yes, there are some tactical differences, lead generation, scalable service, marketing...


The successful execution of those tactics is far more related to the mental, behavioral, and even dare I say even ethical characteristics of the individual involved.

Specifically as they relate to...

Entrepreneurial Tendencies

Having not been born into an entrepreneurial family, I have been fascinated by entrepreneurial tendencies since I can remember.

How is it, that a select few got to enjoy a life of freedom, wealth, and influence that seemed completely out of reach to a working class family like mine?

After having studied this for the better part of...

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Control What Can Be Controlled

One of the most profound benefits our clients get when they join The Apex Consultant Method, is something that is hard to come by and even controversial. 


Control over their client generation and deal flow.

Control over their cash flow and revenue. 

Control over the growth of their consulting business. 

Control over how they spend their time.

Control over how they are perceived.

Control Over What Can Be Controlled.

The truth is, most things in life (and business) cannot be controlled.

Many things are speculative. Market trends, the invention of disrupting technologies and methodologies, and the vast distribution of information make things inherently chaotic. 

You can see it in people betting furiously on this cryptocurrency, or that. And hoping a volatile swing will emerge in their favor. 

But, hope is not enough for us at Apex Consultant. 

We don’t believe it is enough to succeed, but that one must maintain success. It is not enough to...

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Why Most Independent Consultants Fail.

This is a controversial article, but you're probably used to that by now.

Today I want to give you a priceless, and dare I say penetrating, insight into the underlying cause of failure behind most independent consultants.

And that is that...

Most Independent Consultants Are Simply Not Entrepreneurial Enough to Succeed. 

They are playing defensively, not offensively, and STOPPED doing the things that actually grew their business in the first place.

Either that, or their consulting business never really started at all, because they never really gave it a shot.

(Building a website or editing your LinkedIn profile, no matter how pretty or clever sounding, doesn't count as giving it a real shot.) 

Why It's Not Exactly Your Fault

If you've been in the system for long enough, you get certain things beaten out of you.

You get complacent, risk averse, damagingly humble, comfortable, self-conscious and soft.

You feel as though you have more to lose than you do to gain, so you...

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What Separates the Top 1% of Consultants From the Rest?

In the gig economy, almost everyone is a consultant.

What used to be something you did ‘in-between jobs’ has become a driving force in the 2019 economy and it’s a good thing.

Those with expertise are finally getting immediate access to those they can help, and those with problems are being sought out by the people who are the best people in the world at solving them.

This means more problems are being solved for more people, more efficiently and at higher prices.

This is capitalism at its best—and it’s not just a trend, but a sign of things to come.

But no matter which side of the fence you sit on, whether you make the foray yourself, or you’re pondering it, one thing can be clearly seen:

There are two types of consultants.

And they are not created equal.

The first type of consultant represents the top 1%.

They have a predictable flow of new business coming to them and because of this—they choose who they want to work with.


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Don’t Hire When You Can Automate

Once you use The Apex Consultant Method to get reliable and sustainable highly-qualified clients from the internet…

The next most common challenge consultants face, is scale.

You see, the hardest part of creating a wildly profitable consulting practice is not getting the clients, but balancing growth with getting your clients results.

Which leads to one of the hardest lessons a consultant can learn…

Don’t hire when you can automate. 

The reality is: far more businesses have died from over-hiring, than from automating.

To avoid this unfortunate reality...

Here Are 3 Reasons Why You Shouldn’t Hire When You Can Automate:

1) Overhead and time:

If you hire out what can (and should be) be automated, you run the risk elevating your overhead beyond what is sustainable and allowing for too much human error, too early into your business.

On average, nearly half of your new employees will end up not being a good fit for your organization, or produce results. And...

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Why Consulting Sucks... And What To Do About It.

Fellow consultant,

Have you ever:

1. Had a client expect you to do the impossible?
2. Find the scope of your work creep WELL outside the initial discussion?
3. Found yourself stressed about losing a big chunk of your consulting revenue?
4. Had prolonged dry spells, wondering where your next client was going to come from?
5. Simply wanted to make a great income to take care of yourself and your family?
6. Considered throwing in the towel and getting a job?

Well, after having spoken to dozens of consultants from brand consultants, CFOs, management consultants, HR specialists, and every other form of knowledge worker you can think of...

I can emphatically tell you...

You Are Not Alone.

You see, whilst consulting has some really high times, it also has some really low times.

And frankly, very few people have the courage to acknowledge that being a great consultant, does NOT necessarily make you a great entrepreneur.

In fact, the problem is deeper than that.

You see, although it...

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From 6-Figures A Year to 6-Figures A Month

One the first ever clients we worked with (who is a long-time friend of ours now) is Joel Brown.

When we met Joel, he had many good things going for him.

He built the world’s most popular personal growth blog.

He was featured in several films.

He had sold many successful courses, and was a full-time entrepreneur. 

However, Joel suffered from the same challenge that nearly all consultants face.

Despite his enormous social media reach, he had no way to reliably acquire new clients and accurately forecast future incomes.

Which is why we teamed up with Joel and used the same process you’ll be learning in the Apex Consultant Method, and within months of working together we helped him take his business from…

6 figures a year, to 6-figures a MONTH.

Here’s Some of What We Learned With Joel, That May Help You, Too:

 1. Not all traffic is made equal.

Despite having a website with millions of views per month, almost none of that traffic was...

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Why We Fired Every Client

When we first decided to scale our business... we had to follow our words up with action.

We knew what we had to do... but it was hard.

We Fired Every Client

We hacked away at our income, one consulting client at a time, like a rabid dog trying to gnaw its own leg off in the pursuit of freedom.

A quarter million dollars worth of accounts—gone. 


Let's Start At The Beginning

Maybe you are like we used to be. 

A consultant, domain level expert, running a successful business, but fundamentally wanting to take things to the next level. 

Making at least six-figures a year, and confident in your ability to help your clients achieve a specific and significant result. 

But like we used to, you also experience long sales cycles, and rely mainly on referrals to grow your business. 

Sometimes work comes in hard and fast, and other times things slow down, which makes forecasting and  cash flow management impossible.

Worst of all, you’re...

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