This is a controversial article, but you're probably used to that by now.
Today I want to give you a priceless, and dare I say penetrating, insight into the underlying cause of failure behind most independent consultants.
And that is that...
They are playing defensively, not offensively, and STOPPED doing the things that actually grew their business in the first place.
Either that, or their consulting business never really started at all, because they never really gave it a shot.
(Building a website or editing your LinkedIn profile, no matter how pretty or clever sounding, doesn't count as giving it a real shot.)
If you've been in the system for long enough, you get certain things beaten out of you.
You get complacent, risk averse, damagingly humble, comfortable, self-conscious and soft.
You feel as though you have more to lose than you do to gain, so you...
In the gig economy, almost everyone is a consultant.
What used to be something you did ‘in-between jobs’ has become a driving force in the 2019 economy and it’s a good thing.
Those with expertise are finally getting immediate access to those they can help, and those with problems are being sought out by the people who are the best people in the world at solving them.
This means more problems are being solved for more people, more efficiently and at higher prices.
This is capitalism at its best—and it’s not just a trend, but a sign of things to come.
But no matter which side of the fence you sit on, whether you make the foray yourself, or you’re pondering it, one thing can be clearly seen:
There are two types of consultants.
And they are not created equal.
They have a predictable flow of new business coming to them and because of this—they choose who they want to work with.
Have you ever:
1. Had a client expect you to do the impossible?
2. Find the scope of your work creep WELL outside the initial discussion?
3. Found yourself stressed about losing a big chunk of your consulting revenue?
4. Had prolonged dry spells, wondering where your next client was going to come from?
5. Simply wanted to make a great income to take care of yourself and your family?
6. Considered throwing in the towel and getting a job?
Well, after having spoken to dozens of consultants from brand consultants, CFOs, management consultants, HR specialists, and every other form of knowledge worker you can think of...
I can emphatically tell you...
You see, whilst consulting has some really high times, it also has some really low times.
And frankly, very few people have the courage to acknowledge that being a great consultant, does NOT necessarily make you a great entrepreneur.
In fact, the problem is deeper than that.
You see, although it...
When we first decided to scale our business... we had to follow our words up with action.
We knew what we had to do... but it was hard.
We hacked away at our income, one consulting client at a time, like a rabid dog trying to gnaw its own leg off in the pursuit of freedom.
A quarter million dollars worth of accounts—gone.
Maybe you are like we used to be.
A consultant, domain level expert, running a successful business, but fundamentally wanting to take things to the next level.
Making at least six-figures a year, and confident in your ability to help your clients achieve a specific and significant result.
But like we used to, you also experience long sales cycles, and rely mainly on referrals to grow your business.
Sometimes work comes in hard and fast, and other times things slow down, which makes forecasting and cash flow management impossible.
Worst of all, you’re...