Lessons From the Field

The 'In the Meantime' Myth

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You Can't Consult For Yourself

Over the years, we've shared many lessons we learned from years working with consultants on how exactly to take their businesses from 6-7 figures.

Those lessons usually relate to the importance of:

  • Creating a systematic method for acquiring new clients
  • Generating predictable lead flow
  • And selling a scalable service…

But the one thing we may not talk about enough, which influences everything else and makes it all possible…is managing the personal dimension.

That is to say, managing yourself and getting help when you need it.

Learning to Manage Yourself

The truth is, business is not hard. 

It’s a rational, objective step-by-step process of finding perfect market, offer, and message fit.

Then, scaling up from there. 

But being the kind of person who can remain objective throughout that process and therefore succeed in business is hard—for most. 

We All Have Blindspots.

We often don’t know the full extent of what is...

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Marketing Isn't Optional As A Consultant

The cool thing about working an in-house job…

Is that someone else is doing your marketing for you.

Usually, high-achiever types, who are investing their paychecks in something stable on the side… driving the fast cars… and living the high-performance lifestyle.

And their consistent energy prospecting, qualifying, calling, selling, following up and closings…

Hundreds of leads, per day, per person…

Is what affords almost all other non-revenue producing positions their ability to do what they do. Not that what they do isn’t important, but just that without that stable revenue, it just simply isn’t affordable.

LinkedIn has over 15,000 full-time employees… and 6,500 are in sales.

What does that tell you?

What exists at a larger level, must also exist on a smaller level. And in larger organizations, these truths are just most obvious.

All this to say that, in business: marketing is not optional.

Especially not when you’re on...

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Thinking Clearly in Chaos

One of the biggest challenges most consultants face is being able to think clearly in the midst of adversity.

The nature of what we do is solving problems.

Constantly, solving problems.

Which is chaos.

And when we are paid to enter chaos and adversity voluntarily, it becomes extraordinarily difficult to keep a clear and objective mind about ourselves and what we do.

To be clear and objective about the things that matter most, like:

- Is this the most efficient use of my time?
- Should I be focusing on this now, or later?
- If I put this off, will it get easier later do this, or harder?
- Is this actually good for me?
- Am I getting better at the tings I want to be getting better at, or am I just coasting from opportunity to opportunity?
- Is how I feel about this, an accurate reflection of whether this is a good idea, or not?

These are just a few of the hard questions we face.

And in truth, the answers are too far out of reach, when you’re on your own in a chaotic environment.


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The Myth of Procrastination

One of the biggest myths of our era, is the myth of procrastination.

If you tell almost anybody that there's something you should be doing, that is your highest priority item, and you tell them that despite your best efforts you simply aren't doing it—they'll likely tell you that you're procrastinating.

That somehow despite you being you, and having thought it out, that you are still delaying on this necessary action that will lead to your inevitable success.

And to help you out, they'll give you productivity tips.

They'll teach you how you can get more out of your time and be a better worker (yikes).

But it doesn't help.

Because the problem you're experiencing isn't procrastination.

You see, even though it feels like you're procrastinating and not doing what you know you should be doing...

What everybody is telling you, you should be doing...

Things like outreaching new clients, running facebook ads, proactively finding new work, implementing this new marketing tactic, this...

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How Are You Spending Your Most Valuable Resource?

The top 1% of consultants all have certain traits in common…

They have a system for reliably acquiring new customers. 

They leverage their credibility to generate authority and influence.

And they are all extremely diligent with their time. 

We find it so interesting when we have calls with these top 1% of consultants, because they behave so differently than the bottom 99%.

When they commit to something, they show up before or exactly on time.

They make decisions quickly and move straight from commitment to execution. 

And they get results, because they are very conscious of how they invest their time and more importantly…

How They Leverage Their Time to Grow Their Business. 

You see, the top 1% of consultants know that just because they can do everything… doesn’t mean they should do everything. 

They realize that even though they can manage every part of their process and execute it themselves, their business is far more...

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The Price of Freedom...

When I worked a job, I longed to be free.

I felt I could do everything better, faster and directly benefit from the spoils of my labour. 

Seemed easy enough right?

Whilst much of that feeling turned out to be true, the reality of going renegade *cough* independent was also a slap in the face.

You see....

When You Work For a Company, You Don't Just Work For it, it Works For You.

HR, Admin, Accounting, payroll, office management and critically marketing are all functions of which you are a beneficiary.

As such, when you quit your job and go independent, you realize that the freedom you longed for has a price.

The buck stops with you, for better or worse.

And whilst you can ride high off referrals and your network for a while, you will inevitably realize that you are alone in uncharted territory.

Not Everyone Survives This Transitionary Period.

Having navigated it successfully and helped others do the same, we can tell you there are a few things that are going to help you...

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Mindset VS. Tactics

Have you ever wondered why some consultants appear to succeed effortlessly, speaking on stages worldwide, contributing to prestigious publications, and cranking out seven figures a year at super high margins....

While other consultants are plagued by anxiety, waiting for a new client to come along to alleviate their financial insecurity?

Yes, there are some tactical differences, lead generation, scalable service, marketing...


The successful execution of those tactics is far more related to the mental, behavioral, and even dare I say even ethical characteristics of the individual involved.

Specifically as they relate to...

Entrepreneurial Tendencies

Having not been born into an entrepreneurial family, I have been fascinated by entrepreneurial tendencies since I can remember.

How is it, that a select few got to enjoy a life of freedom, wealth, and influence that seemed completely out of reach to a working class family like mine?

After having studied this for the better part of...

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Control What Can Be Controlled

One of the most profound benefits our clients get when they join The Apex Consultant Method, is something that is hard to come by and even controversial. 


Control over their client generation and deal flow.

Control over their cash flow and revenue. 

Control over the growth of their consulting business. 

Control over how they spend their time.

Control over how they are perceived.

Control Over What Can Be Controlled.

The truth is, most things in life (and business) cannot be controlled.

Many things are speculative. Market trends, the invention of disrupting technologies and methodologies, and the vast distribution of information make things inherently chaotic. 

You can see it in people betting furiously on this cryptocurrency, or that. And hoping a volatile swing will emerge in their favor. 

But, hope is not enough for us at Apex Consultant. 

We don’t believe it is enough to succeed, but that one must maintain success. It is not enough to...

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Why Most Independent Consultants Fail.

This is a controversial article, but you're probably used to that by now.

Today I want to give you a priceless, and dare I say penetrating, insight into the underlying cause of failure behind most independent consultants.

And that is that...

Most Independent Consultants Are Simply Not Entrepreneurial Enough to Succeed. 

They are playing defensively, not offensively, and STOPPED doing the things that actually grew their business in the first place.

Either that, or their consulting business never really started at all, because they never really gave it a shot.

(Building a website or editing your LinkedIn profile, no matter how pretty or clever sounding, doesn't count as giving it a real shot.) 

Why It's Not Exactly Your Fault

If you've been in the system for long enough, you get certain things beaten out of you.

You get complacent, risk averse, damagingly humble, comfortable, self-conscious and soft.

You feel as though you have more to lose than you do to gain, so you...

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